Consumer reactions to pay-what-you-want and name-your-own-price mechanisms
Rafael Luis Wagner, Natalia Araujo Pacheco, Kenny Basso, Eduardo Rech, Diego Costa Pinto
| Year of publication: |
2022
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|---|---|
| Authors: | Wagner, Rafael Luis ; Pacheco, Natália Araújo ; Basso, Kenny ; Rech, Eduardo ; Pinto, Diego Costa |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 21.2022, 4, p. 641-652
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| Subject: | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Zahlungsbereitschaftsanalyse | Willingness to pay | Auktionstheorie | Auction theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013275519