Name-your-own-price as participative pricing strategy : a review of the literature from 2001-2017
Year of publication: |
2020
|
---|---|
Authors: | Wagner, Rafael Luis ; Pacheco, Natália Araújo |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 28.2020, 7, p. 583-600
|
Subject: | marketing strategy | Name-your-own-price | participative pricing | pricing strategy | Preismanagement | Pricing strategy | Auktionstheorie | Auction theory | Konsumentenverhalten | Consumer behaviour |
-
Pricing and market segmentation using opaque selling mechanisms
Anderson, Chris K., (2014)
-
Optimal remanufacturing strategies in name-your-own-price auctions with limited capacity
Wang, Qifei, (2016)
-
Chen, Rachel R., (2014)
- More ...
-
Consumer reactions to pay-what-you-want and name-your-own-price mechanisms
Wagner, Rafael Luis, (2022)
-
The influence of advertisement repetition on price image in the context of higher education services
Silva, Thayse Schneider da, (2019)
-
Wagner, Rafael Luis, (2019)
- More ...