Consumer reactions to the decreased usage message : the role of elaborative processing
Year of publication: |
2009
|
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Authors: | White, Katherine ; Willness, Chelsea |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 19.2009, 1, p. 73-87
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Subject: | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour |
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