Qualitative semiotics : can we research consumer meaning-making?
Year of publication: |
2019
|
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Authors: | Barnham, Chris |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 61.2019, 5, p. 478-491
|
Subject: | CS Peirce | meaning | qualitative | propositional hierarchy | semiotics | Semiotik | Semiotics | Konsumentenverhalten | Consumer behaviour | Qualitative Methode | Qualitative method | Theorie | Theory | Marktforschung | Market research |
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