Consumer related determinants in product bundling : an empirical study
Julia Alexander ; Robert Wilken
| Year of publication: |
2009
|
|---|---|
| Authors: | Alexander, Julia ; Wilken, Robert |
| Publisher: |
Berlin : ESCP Europe, Wirtschaftshochsch. Berlin |
| Subject: | Produkt | Kombination | Verbraucherforschung |
| Extent: | V, 47 Bl. : graph. Darst. |
|---|---|
| Series: | ESCP Europe working paper. - Berlin, ISSN 1869-5426. - Vol. 49 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004957307