Consumer-related determinants in product bundling : an empirical study
Julia Alexander; Robert Wilken
| Year of publication: |
2009
|
|---|---|
| Authors: | Alexander, Julia ; Wilken, Robert |
| Publisher: |
Berlin : ESCP Europe |
| Subject: | Tourismus | Tourism | Fotografisches Gerät | Photographic devices | Leistungsbündel | Bundling strategy | Konsumentenverhalten | Consumer behaviour | Produkt | Kombination | Verbraucherforschung | Produktfamilie |
| Description of contents: | Table of Contents [bvbr.bib-bvb.de] |
| Extent: | V, 47 Bl. graph. Darst. 30 cm |
|---|---|
| Series: | ESCP Europe working paper. - Berlin : ESCP Europe Wirtschaftshochsch., ISSN 1869-5426, ZDB-ID 2556648-9. - Vol. 49 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
| Language: | English |
| Notes: | Literaturverz. Bl. 44 - 47 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013446588