Self-determination theory and customer revenge behavior : explaining how customers regulate their anger and revenge behavior
Year of publication: |
2024
|
---|---|
Authors: | Shahrasbi, Nasser ; Rohani, Mina ; Pumehdi, Mostafa ; Rajabzadeh Ghatari, Ali |
Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 41.2024, 2, p. 129-147
|
Subject: | Self-determination theory | Orientation of motivation | Autonomy | Relatedness | Competence | Negative motive | Anger | Desire for revenge | Direct revenge behavior | Indirect revenge behavior | Autonomous motivation | Controlled motivation | Motivation | Emotion | Leistungsmotivation | Work motivation | Konsumentenverhalten | Consumer behaviour | Arbeitsverhalten | Work behaviour | Verhalten | Behaviour |
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