Consumer Response to Corporate Environmental Advertising
Year of publication: |
1994
|
---|---|
Authors: | Davis, Joel J. |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 11.1994, 2, p. 25-37
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising | Consumer attitudes | Corporate image | Environment | Grants | Market research | Product information | Surveys |
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