Consumer response to gift promotions
Year of publication: |
2011
|
---|---|
Authors: | Montaner, Teresa ; De Chernatony, Leslie ; Buil, Isabel |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 20.2011, 2, p. 101-110
|
Subject: | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Geschenk | Gifts |
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