Factors influencing consumer evaluations of gift promotions
Year of publication: |
2013
|
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Authors: | Buil, Isabel ; De Chernatony, Leslie ; Montaner, Teresa |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 3/4, p. 574-595
|
Subject: | Werbemittel | Promotional materials | Einkaufsverhalten | Shopping behaviour | Verkaufsförderung | Sales promotion | Strukturgleichungsmodell | Structural equation model | Großbritannien | United Kingdom |
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