Consumer response to sponsorships of the performing arts
Year of publication: |
2009
|
---|---|
Authors: | Dalakas, Vassilis |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 15.2009, 1/2, p. 204-211
|
Subject: | Kunst | Arts | Sponsoring | Sponsorship | Konsumentenverhalten | Consumer behaviour |
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