Consumer responses to CEO activism : an impression management approach
Year of publication: |
2024
|
---|---|
Authors: | Cabano, Frank Gregory ; Li, Mengge ; Jiménez, Fernando R. |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 58.2024, 5, p. 1275-1297
|
Subject: | CEO activism | Impression management | Shielding | Social media | Twitter | Führungskräfte | Managers | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
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