Consumer responses to corporate social responsibility (CSR) in China
Year of publication: |
2011
|
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Authors: | Tian, Zhilong ; Wang, Rui ; Yang, Wen |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 101.2011, 2, p. 197-212
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Subject: | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | China |
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