Effects of sales promotion type and promotion depth on consumer perceptions : the moderating role of retailer reputation
Year of publication: |
2015
|
---|---|
Authors: | Pacheco, Barney G. ; Rahman, Aadil |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 25.2015, 1, p. 72-86
|
Subject: | sales promotions | retailer reputation | coupons | markdowns | pricing | Verkaufsförderung | Sales promotion | Reputation | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Preismanagement | Pricing strategy | Firmenimage | Corporate reputation | Werbewirkung | Advertising effects | Handelsmarketing | Retail marketing | Deutschland | Germany |
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