Consumer responses to incomplete information in print apparel advertising
Jane Lu Hsu and Roxy Hsien-Chen Mo
| Year of publication: |
2009
|
|---|---|
| Authors: | Hsu, Jane Lu ; Mo, Roxy Hsien-chen |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 13.2009, 1, p. 66-78
|
| Subject: | Konsumgütermarketing | Consumer goods marketing | Bekleidung | Clothing | Printwerbung | Print advertising | Konsumentenverhalten | Consumer behaviour | Unvollkommene Information | Incomplete information | Taiwan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003847768