Consumer responses to incomplete information in print apparel advertising
Jane Lu Hsu and Roxy Hsien-Chen Mo
| Year of publication: |
2009
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|---|---|
| Authors: | Hsu, Jane Lu ; Mo, Roxy Hsien-chen |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald Group Publ., ISSN 1361-2026, ZDB-ID 2144075X. - Vol. 13.2009, 1, p. 66-78
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009868491