Consumer Responses to Performance Failures by High-Equity Brands
Year of publication: |
2007
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Authors: | Roehm, Michelle L. ; Brady, Michael K. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 34.2007, 4, p. 537-545
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