Consumer Responses to SMS Advertising: Antecedents and Consequences
| Year of publication: |
2013
|
|---|---|
| Authors: | Drossos, Dimitris ; Giaglis, George ; Vlachos, Pavlos ; Zamani, Efpraxia ; Lekakos, George |
| Published in: |
International journal of electronic commerce : IJEC. - Armonk, NY : Sharpe, ISSN 1086-4415, ZDB-ID 14026600. - Vol. 18.2013, 1 (1.10.), p. 105-136
|