Consumer responses toward green advertising : the effects of gender, advertising skepticism, and green motive attribution
Year of publication: |
2020
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Authors: | Yu, Jason |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 26.2020, 4, p. 414-433
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Subject: | attitude toward the green ad | Gender difference | green advertising skepticism | green motive attribution | hedonic dimension | skepticism toward advertising in general | utilitarian dimension | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Öko-Marketing | Green marketing | Geschlecht | Gender | Umweltbewusstsein | Environmental consciousness |
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