In-store promotional mix and the effects on female consumer buying decisions in relation to cosmetic products
Year of publication: |
June 2016
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Authors: | Yang, Dong-Jenn ; Lee, C. W. |
Published in: |
International journal of management, economics and social sciences : IJMESS. - Jersey City, NJ : [Verlag nicht ermittelbar], ISSN 2304-1366, ZDB-ID 2678845-7. - Vol. 5.2016, 2, p. 35-56
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Subject: | In-store marketing | impulse purchasing | promotional mix | cosmetic products | focus group interview | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Kosmetik | Cosmetics | Ladengestaltung | Store design | Marketingmanagement | Marketing management | Marktforschung | Market research |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | hdl:10419/144774 [Handle] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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