Consumer retention and satisfaction in business management
R.P. Rai, editor
| Year of publication: |
[2012]
|
|---|---|
| Other Persons: | Rai, R. P. (ed.) |
| Published in: | |
| Publisher: |
London, UK : Koros Press Limited |
| Subject: | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing | Kundenbindung | Customer retention | Kundenzufriedenheit | Customer satisfaction |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | viii, 263 Seiten |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011515419