Consumer reviews and the creation of booking transaction value : lessons from the hotel industry
Edwin N. Torres; Dipendra Singh; April Robertson-Ring
| Year of publication: |
2015
|
|---|---|
| Authors: | Torres, Edwin N. ; Singh, Dipendra ; Robertson-Ring, April |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 50.2015, p. 77-83
|
| Subject: | Consumer-generated feedback | Online reviews | Hotel finance | Lodging | Hotellerie | Hotel industry | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011387985