Customer engagement on social media : an examination of NFL teams' Instagram posts
Wenche Wang
| Year of publication: |
2023
|
|---|---|
| Authors: | Wang, Wenche |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 24.2023, 5, p. 1021-1038
|
| Subject: | Customer engagement | Machine learning | NFL | Regression | Social media | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Profisport | Professional sports | Fußball | Football | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Arbeitsgruppe | Team |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-03-2023-0051 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430864