The importance of value and context for mobile CRM services in banking
Year of publication: |
2013
|
---|---|
Authors: | Awasthi, Preety ; Sangle, Purnima S. |
Published in: |
Business process management journal. - Bingley : Emerald Group Publishing Limited, ISSN 1463-7154, ZDB-ID 1379961-7. - Vol. 19.2013, 6, p. 864-891
|
Subject: | Customer relationship management | Perceived value | Indian perspective | Mobile CRM | Structural equation modeling | Mobilkommunikation | Mobile communications | Beziehungsmarketing | Relationship marketing | Indien | India |
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