Consumer satisfaction and loyalty : two main consequences of retailer personality
Year of publication: |
2012
|
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Authors: | Lombart, Cindy ; Louis, Didier |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 6, p. 644-652
|
Subject: | Einzelhandel | Retail trade | Handelsmarketing | Retail marketing | Markenarchitektur | Brand architecture | Firmenimage | Corporate reputation | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Frankreich | France |
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