How store brands build retailer brand image
Florence Kremer; Catherine Viot
| Year of publication: |
2012
|
|---|---|
| Authors: | Kremer, Florence ; Viot, Catherine |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 40.2012, 7, p. 528-543
|
| Subject: | Handelsmarke | Store brand | Markenimage | Brand image | Markentransfer | Brand extension | Einzelhandel | Retail trade | Firmenimage | Corporate reputation | Handelsmarketing | Retail marketing | Konsumentenverhalten | Consumer behaviour | Frankreich | France |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009572893