Consumer Satisfaction Measurement in the Function of Retail Management

The quality is a key factor of consumer satisfaction and the company’s competitiveness in the market. In this paper we explain methods of measuring customer satisfaction, measuring customer sensitivity and services, as well as timeliness in a goods providing.

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Year of publication:	2008
Authors:	Kariæ, Marijan
Published in:	Business Logistics in Modern Management. - Ekonomski Fakultet. - Vol. 8.2008, p. 279-296
Publisher:	Ekonomski Fakultet
Subject:	quality \| consumer satisfaction \| sensitivity to customers \| timeliness \| services \| retailing

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Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

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