Consumer savvy and intergenerational effects
Year of publication: |
2008
|
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Authors: | Nancarrow, Clive ; Tinson, Julie ; Brace, Ian |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 50.2008, 6, p. 731-755
|
Subject: | Konsumentenverhalten | Consumer behaviour | Sozialpsychologie | Social psychology | Generationengerechtigkeit | Intergenerational equity | Großbritannien | United Kingdom |
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