I hear you knocking...can advertising reach everybody in the target audience?
Year of publication: |
2002
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Authors: | Brace, Ian ; Edwards, Louise ; Nancarrow, Clive |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 44.2002, 2, p. 193-212
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