Consumer savvy: conceptualisation and measurement
Year of publication: |
2007
|
---|---|
Authors: | MacDonald, Emma K. ; Uncles, Mark D. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 23.2007, 5/6, p. 497-517
|
Subject: | Marketing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour |
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