Consumer Search Behavior and Its Effect on Markets
Year of publication: |
2009
|
---|---|
Authors: | Ratchford, Brian T. |
Published in: |
Foundations and Trends(R) in Marketing. - now publishers. - Vol. 3.2009, 1, p. 1-74
|
Publisher: |
now publishers |
Subject: | Consumer search | Internet | Markets | Consumer behavior | Quantitative marketing |
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