Consumer segmentation for globalising firms
Jacques-Marie Aurifeille, Christopher John Medlin and Jaime Gil-Lafuente
| Year of publication: |
2012
|
|---|---|
| Authors: | Aurifeille, Jacques-Marie ; Medlin, Christopher John ; Gil-Lafuente, Jaime |
| Published in: |
Globalization : partnerships, modernization and future perspectives. - New York, NY : Nova Science Publ., ISBN 978-1-61324-531-6. - 2012, p. 117-125
|
| Subject: | Zielgruppe | Target group | Soziale Werte | Social values | Internationales Marketing | International marketing | Kfz-Industrie | Automotive industry | Schätzung | Estimation | Frankreich | France |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009680649