Consumer spirituality : introduction
Year of publication: |
2019
|
---|---|
Authors: | Husemann, Katharina C. ; Eckhardt, Giana M. |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 35.2019, 5/6, p. 391-406
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Subject: | consumer research | Consumer spirituality | marketing | religion | spirituality | Konsumentenverhalten | Consumer behaviour | Spiritualität | Spirituality | Religion | Weltanschauung | Marktforschung | Market research |
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