Influence via comparison-driven self-evaluation and restoration : the case of the low-status influencer
Edith Shalev; Vicki G. Morwitz
| Year of publication: |
2012
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|---|---|
| Authors: | Shalev, Edith ; Morwitz, Vicki G. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 38.2011/12, 5, p. 964-980
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Soziales Verhalten | Social behaviour | Selbstevaluation | Self-assessment | Vergleich | Comparison | Sozialer Status | Social status | Persönlichkeitspsychologie | Personality psychology | Kaufentscheidung | Purchase decision | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009501078