Consumer trust in electronic commerce : conceptualization and classification of trust building measures
Year of publication: |
2008
|
---|---|
Authors: | Grabner-Kräuter, Sonja ; Kaluscha, Ewald A. |
Published in: |
Trust and new technologies : marketing and management on the Internet and mobile media. - Cheltenham [u.a.] : Edward Elgar, ISBN 1-84720-568-2. - 2008, p. 3-22
|
Subject: | Verbraucher | Consumers | Vertrauen | Confidence | Electronic Commerce | E-commerce |
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