Consumer trust in electronic commerce : conceptualization and classification of trust building measures
Year of publication: |
2008
|
---|---|
Authors: | Grabner-Kräuter, Sonja ; Kaluscha, Ewald A. |
Published in: |
Trust and new technologies : marketing and management on the Internet and mobile media. - Cheltenham [u.a.] : Edward Elgar, ISBN 1-84720-568-2. - 2008, p. 3-22
|
Subject: | Verbraucher | Consumers | Vertrauen | Confidence | Electronic Commerce | E-commerce |
-
Trust and new technologies : marketing and management on the Internet and mobile media
Kautonen, Teemu, (2008)
-
The importance of brand trust online
Ellonen, Hanna-Kaisa, (2008)
-
Boulakis, Michael, (2008)
- More ...
-
Engendering consumer trust in e-commerce: conceptual clarification and empirical findings
Grabner-Kräuter, Sonja, (2003)
-
Grabner-Kraeuter, Sonja, (2003)
-
Brand engagement in self-concept : a comparative study in Austria, Italy and Poland
Razmus, Wiktor, (2020)
- More ...