Engendering consumer trust in e-commerce: conceptual clarification and empirical findings
Year of publication: |
2003
|
---|---|
Authors: | Grabner-Kräuter, Sonja ; Kaluscha, Ewald A. |
Published in: |
Trust in the network economy. - Wien [u.a.] : Springer, ISBN 3-211-06853-8. - 2003, p. 55-69
|
Subject: | Electronic Commerce | E-commerce | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour |
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