Consumer trust in the online retail context : exploring the antecedents and consequences
Year of publication: |
2010
|
---|---|
Authors: | Chen, Jun ; Dibb, Sally |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 27.2010, 4, p. 323-346
|
Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Website | Benutzerschnittstelle | User interface |
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