Consumer uncertainty, revisited
Year of publication: |
2011
|
---|---|
Authors: | Shiu, Edward M. K. ; Walsh, Gianfranco ; Hassan, Louise M. ; Shaw, Deirdre |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 28.2011, 6, p. 584-607
|
Subject: | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Informationsverhalten | Information behaviour | Entscheidung unter Unsicherheit | Decision under uncertainty |
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