Consumer xenocentrism and foreign goods purchase intention in an emerging economy
Year of publication: |
2023
|
---|---|
Authors: | Mahmoud, Mahmoud Abdulai ; Mallen-Ntiador, Tracy Nana Ebaskwa ; Andoh, Dominic ; Iddrisu, Mustapha ; Kastner, Adelaide Naa Amerley |
Published in: |
International journal of emerging markets. - Bradford : Emerald, ISSN 1746-8817, ZDB-ID 2242085-X. - Vol. 18.2023, 3, p. 567-587
|
Subject: | Consumer xenocentrism | Emerging economy | Foreign goods | Purchase intention | Konsumentenverhalten | Consumer behaviour | Schwellenländer | Emerging economies |
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