Consumers as naive physicists : how visual entropy cues shift temporal focus and influence product evaluations
Gunes Biliciler, Rajagopal Raghunathan, Adrian F. Ward
| Year of publication: |
2022
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|---|---|
| Authors: | Biliciler, Gunes ; Raghunathan, Rajagopal ; Ward, Adrian F. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 48.2022, 6, p. 1010-1031
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| Subject: | disorder | entropy | visual cues | temporal focus | product evaluation | time perception | Konsumentenverhalten | Consumer behaviour | Entropie | Entropy | Markenimage | Brand image | Zeit | Time | Wahrnehmung | Perception | Experiment | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucab042 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013187936