Consumers' attitude and adoption of location-based coupons : the case of the retail fast food sector
Nizar Souiden, Walid Chaouali, Mona Baccouche
| Year of publication: |
2019
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|---|---|
| Authors: | Souiden, Nizar ; Chaouali, Walid ; Baccouche, Mona |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 47.2019, p. 116-132
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| Subject: | Location-based advertising | Location-based coupons | Attitude | Use intention | Fast food sector | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Fast Food | Fast food | Werbung | Advertising | Schnellgastronomie | Fast-food industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.11.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011995531