Consumers Brand Preference and Purchase Intention Towards Gold Jewellery With Special Reference to School Teachers in Kottayam District
Year of publication: |
[2021]
|
---|---|
Authors: | Krishnan G, Ajai ; Nandhini, M. |
Publisher: |
[S.l.] : SSRN |
Subject: | Lehrkräfte | Teaching profession | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
Extent: | 1 Online-Ressource (9 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Civil Engineering and Technology, Volume 8, Issue 12, December 2017, pp. 278–286, Article ID: IJCIET_08_12_031 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 1, 2017 erstellt |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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