Consumers' decision between private labels and national brands in a retailer's chain : a mixed multinominal logit application
Fabian Bergès; Daniel Hassan; Sylvette Monier-Dilhan; Hélène Raynal
| Year of publication: |
2009
|
|---|---|
| Authors: | Bergès, Fabian ; Hassan, Daniel ; Monier-Dilhan, Sylvette ; Raynal, Hélène |
| Published in: |
Revue Gestion 2000 : management & prospective. - Louvain-la-Neuve : Recherches et Publ. en Management, ISSN 0773-0543, ZDB-ID 1415978-8. - Vol. 26.2009, 3, p. 41-57
|
| Subject: | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | SB-Warenhaus | Hypermarket | Frankreich | France |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003888512