Consumers' Decision between Private Labels and National Brands in a Retailer's Store: A Mixed Multinomial Logit Application
Year of publication: |
2007-07-02
|
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Authors: | Berges-Sennou, Fabian ; Hassan, Daniel ; Monier-Dilhan, Sylvette ; Raynal, Helene |
Publisher: |
AgEcon Search |
Subject: | Brands | consumers' choice | mixed logit model | willingness to pay | Consumer/Household Economics |
Type of publication: | Article |
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Type of publication (narrower categories): | Congress Report |
Language: | English |
Notes: | European Association of Agricultural Economists>103rd Seminar, April 23-25, 2007, Barcelona, Spain 103rd EAAE Seminar Adding Value to the Agro-Food Supply Chain in the Future Euromediterranean Space' |
Source: | BASE |
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