Consumers' desire to interact with a salesperson during e-shopping : development of a scale
Yun Jung Lee and Alan J. Dubinsky
| Year of publication: |
2017
|
|---|---|
| Authors: | Lee, Yun Jung ; Dubinsky, Alan J. |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 45.2017, 1, p. 20-39
|
| Subject: | Satisfaction | Loyalty | Online shopping | Scale development | Desire for interaction with a salesperson | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Verkaufspersonal | Salespeople | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-04-2016-0058 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011621610