Consumers engagement toward food brands : the case of dairy products
Michał Gazdecki, Elżbieta Goryńska-Goldmann
| Year of publication: |
2020
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|---|---|
| Authors: | Gazdecki, Michał ; Goryńska-Goldmann, Elżbieta |
| Published in: |
Folia oeconomica Stetinensia : FOS. - Szczecin : Wydawn. Naukowe Uniw. Szczecińskiego, ISSN 1730-4237, ZDB-ID 2672877-1. - Vol. 20.2020, 2, p. 134-151
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| Subject: | consumers' behavior | relationships | B2C market | brand strategy | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2478/foli-2020-0040 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012628083