How consumers form product quality perceptions in absence of fixed posted prices : interaction of product cues with seller reputation and third-party reviews
Preeti Narwal, J.K. Nayak
| Year of publication: |
2020
|
|---|---|
| Authors: | Narwal, Preeti ; Nayak, J. K. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 52.2020, p. 1-14
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| Subject: | External reference price | Pay-what-you-want pricing | Product presentation | Seller reputation | Third-party reviews | Produktqualität | Product quality | Reputation | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Preis | Price | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.101924 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012132226