Consumers' intentions of buying own-label premium food products
Year of publication: |
2010
|
---|---|
Authors: | Chaniotakis, Ioannis E. ; Lymperopoulos, Constantine ; Soureli, Magdalini |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 19.2010, 5, p. 327-334
|
Subject: | Markenführung | Brand management | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Olivenöl | Olive oil | Griechenland | Greece |
-
Diotallevi, Francesco, (2012)
-
Assess the impact of subjective norms of consumers' behaviour in the Greek olive oil market
Vlontzos, George, (2014)
-
Gómez-Suárez, Mónica, (2019)
- More ...
-
A research model for consumers' intention of buying private label frozen vegetables
Chaniotakis, Ioannis E., (2009)
-
The role of price satisfaction in managing customer relationships : the case of financial services
Lymperopoulos, Constantine, (2013)
-
A model of green bank marketing
Lymperopoulos, Constantine, (2012)
- More ...