Consumers' intentions to spread negative word of mouth about dynamic pricing for services : role of confusion and unfairness perceptions
Year of publication: |
2024
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Authors: | Bambauer-Sachse, Silke ; Young, Ashley |
Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 27.2024, 3, p. 364-380
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Subject: | dynamic service pricing | differential service pricing | price complexity | price fairness | price confusion | word of mouth | Preismanagement | Pricing strategy | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Preisdifferenzierung | Price discrimination |
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