Interaction effects of different price claims and contextual factors on consumers' reference price adaptation after exposure to a price promotion
Year of publication: |
2015
|
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Authors: | Bambauer-Sachse, Silke ; Massera, Laura |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 27.2015, p. 63-73
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Subject: | Price promotion | Reference price | Reduced price | Saving format | Repeated exposure | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion |
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